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Toy makers bet on retro, creative playthings
Construction ... toy. Last year, Zing Toys debuted a pink-and-purple bow-and-arrow set called the Air Huntress. At the show, Hasbro demonstrated its Nerf Rebelle Heartbreaker archery toy, a product packaged with darts covered in funky feminine patterns ...
Lego is a snap for Burlington 12-year-old
Austin Smith’s passion for all things Lego has garnered him a ‘job’ that many kids would envy. The 12-year-old Grade 7 student at St. Timothy’s elementary school was recently selected to be on the Junior Construction Panel of the new Legoland ...
Why the toy industry isn’t having any fun
Javits Convention Center was packed with exhibitors from Hasbro to LEGO, but the show floor was quiet ... of an open world game for kids first seen in its Toy Story 3 offering. The company has added a building element that mimes the best features of ...
Lego Profits $1 Billion After Creation of Girls’ Blocks
(AP)-COPENHAGEN, Denmark — Lego's sales soared 25 percent last year thanks in part to its new series of building blocks designed for girls. The privately owned company said Thursday that on revenue of 23.4 billion kroner ($4.2 billion ...
Lego Profit Soars 35% as Toy Bricks for Girls Drive Sales Growth
To (enter up to 5 email addresses, separated by commas) Lego A/S, Europe’s biggest toymaker, boosted profit and market share last year as demand for its new building block sets for girls propelled sales growth. Net income rose 35 percent to a ...
Lego builds on success as new ranges send sales soaring
Sales were boosted by Lego's new Ninjago range and its Friends series of building sets. However, the best-selling products in 2012 were Lego City and Lego Star Wars toys. The strong performance comes as other companies in the sector continue to struggle ...